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People Buy Emotions Not Things

inAccess economy

People Buy Emotions Not Things

Source: Brand Quarterly

Bo

Bo

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Sweden

Bo
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Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse? At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than ...

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