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Chatbots: Where Artificial Intelligence and Customer Service Meet

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Chatbots: Where Artificial Intelligence and Customer Service Meet

Source: Envano

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In 2016, messaging platforms surpassed social media in terms of global active users, and the trend is holding true. So what does this mean for digital marketing efforts? Chatbots. Put simply, chatbots are a form of artificial intelligence that can be interacted with via chat, such as Facebook chat.

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